Session 6: Marketing Strategies for Small Businesses

Date: June 21, 2025
Time 10am-12pm
Duration: 2 hours
Objective:
• Learn how to develop effective marketing strategies for your business
• Understand the differences between traditional and digital marketing
• Explore various marketing tools, including social media, email marketing, and SEO
Topics Covered:
• Understanding your target audience
• Creating a marketing plan on a budget
• Social media marketing basics: Facebook, Instagram, and LinkedIn
• Introduction to content marketing and SEO (Search Engine Optimization)
Activity:
• Create a simple marketing plan for a small business
• Breakout session: Discuss how to use social media platforms for business growth