Session 5: Branding Your Business: Creating an Identity

Date: June 7th, 2025
Time 10am-12pm
Duration: 2 hours
Objective:
• Learn how to create a unique brand identity for your business
• Understand the importance of branding in attracting customers
• Explore the elements that make up a strong brand
Topics Covered:
• The basics of branding: logos, color schemes, and business name
• Defining your brand’s message and values
• Building a brand that resonates with your target audience
• The role of customer service and experience in branding
Activity:
• Interactive branding workshop: Develop a brand idea for a hypothetical business
• Group activity: Create a logo and slogan for your brand